NEW DEVELOPMENT
The BK Team’s New Development Services includes the support of ground-up construction of residential condominiums, multi-family properties, speculative townhouses, and conversions. The team offers a fully integrated suite of marketing and sales services on behalf of other sponsors/developers, who entrust them with their projects. In every case, the Team provides local expertise with international exposure, optimizing the experience for builders, developers, and buyers. From identifying future developments to creating the best strategies for connecting with potential buyers, the BK Team has long term relationships with investors, developers, architects, general contractors, and interior designers to ensure a successful project. The variety of development services available is tailored based on the project's location, type, scale, vision, and goal.
CONCEPT & RESEARCH
Research and data are at the core of our new development processes. Starting with the vision, requirements and goals for the project our team is able to guide and negotiate the acquisition of future development sites and buildings. From meticulously collecting and analyzing data, to preparing competing project audits, The BK Team is able to derive insights into the competitive landscape and define the future demand for project location, value proposition and profiles of target buyer groups.
PROJECT DEVELOPMENT & DESIGN
Leveraging insights and experience to envision and build the product that buyers demand along with a deep connection with buyer needs and motivations ensure optimal project positioning. Drawing from strong collective experience, The BK Team offers the support and guidance of design, architecture and lifestyle programming, layouts, unit mixes, recommended fixtures, amenities and features based on the design and cost-benefit analysis. Offering advice and oversight on pricing recommendations, construction, and reviewing ongoing work to identify opportunities that won't reduce value.
MARKETING & BRANDING
Crafting a brand story across touchpoints drives engagement that connects buyers to the project. Creating exclusive marketing materials and sales strategies that reach qualified buyers resulting in swift action. We partner with developers to consult on the creation of the project identity, campaigns, sales collateral, strategies, and digital experiences. From testing the market to hosting launch events to drive PR and community engagement, we know how to launch a new development. Ultimately driving success and maximizing ROI, is what we do for our clients.
SALES SERVICES
Successful sales momentum is the result of precise tactics and initiatives, executed by an experienced sales team at specific times. The BK Team possesses a unique sales strategy that supports the customer journey from first visit all the way to closing and beyond. Beginning with hosting private visits and open houses to assisting with customer unit specifications, the team possesses the ability to negotiate offers and contracts while maintaining communication through closing.
OPERATIONS
Exacting Procedures and seamless sales support guarantee quality standards throughout the project sales cycle. Our methods and techniques ensure a smooth experience for buyers and brokers.
